Word: chevrolets
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Dates: during 1950-1959
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Behind them, hard-driven cars were dropping out. The largest car in the race, Chevrolet's highly touted 4.6-liter "Super Sport" Corvette, lasted only 23 laps. Brakes locked, a fuel line broke, the ignition system went haywire-finally Drivers John Fitch and Piero Taruffi quit in despair. Before dark, 32 of the 65 starters were in the pits for good...
Time and again, as the official motorcade edged its way through Casablanca's thronged streets, the smiling guest of honor left his blue Chevrolet convertible to mingle with the cheering crowds, shake hands, pass out ballpoint pens (left over from the U.S. presidential campaign) marked "Vice President Richard Nixon." Right beside him was Pat, with hard candies and bonbons for the children. Gashed Moroccan Foreign Minister Ahmed Balafrej, whose country was celebrating the first anniversary of its independence from France: "This is unprecedented...
When news breaks, Reporter Pressman roars to the scene in the station's Ford Thunderbird or Chevrolet station wagon, both of which are equipped with telephone and recording equipment. "These give reporting a new dimension," says Pressman. "Local news broadcasting has suffered too long from slavish dependence on wire services. It has its own tremendous advantage of personalization and immediacy...
While Plymouth was pushing ahead of Buick, Ford was giving Chevrolet tough competition for first place, and in hopes of bigger sales, was actually outproducing Chevrolet. In the first two months Ford turned out 286,923 cars, up nearly 48,000 from last year, and some 10,000 ahead of Chevy. Overall, G.M.'s production was 10% under last year. Except for Pontiac and Cadillac, all of its divisions had trimmed production sharply, and G.M. was producing only 47% of the nation's cars v. 53% last year. Automen pointed out that production did not necessarily match sales...
...which regularly enjoy a big spring upsurge-though it failed to materialize last year. Auto manufacturers confidently produced an estimated 578,370 cars in February, 23,000 above last year's rate, and intend to continue high production into March. Though General Motors' sales are lagging and Chevrolet production is being cut this week, Ford and Chrysler are happily filling the gap, using heavy overtime to boost production. (Chrysler has already shipped 10,390 Imperials for 1957, more than all it sold of the 1956 model.) This year so far auto manufacturers are keeping inventories firmly under control...