Word: chevrolets
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Dates: during 1950-1959
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...showrooms around the U.S., customers last week took a look at the 1957 models and reached for their pocketbooks. Chevrolet dealers reported that sales were running 10% to 15% ahead of last year; Ford said dealers' new-car orders for delivery this year had already passed $1 billion. There, seemed little sales resistance to the increase in Ford and Chevy factory list prices. Last week General Motors announced rises on the rest of its cars, due out in a few weeks...
McKay was a successful Salem Chevrolet dealer, served two terms (1949-53) as one of Oregon's best governors. Morse was a brilliant dean of the University of Oregon School of Law. McKay bows to no man in his devotion to Dwight Eisenhower ("the greatest President in history"). Morse bows to no man in his hatred of Eisenhower ("the most dangerous man who has been in the White House"). McKay is a fumbling public speaker ("The issues aren't important in this election; it's the votes")-but he has no peer at mixing, on first-name...
...advanced styling and scheduled $1 billion expansion program, the company thinks it has solved its product and plant problems. Though Chrysler has not released prices yet, it hints broadly that they will be more competitive in 1957, especially Plymouth, which will probably average smaller boosts than Ford or Chevrolet (TIME, Oct. 22). The big remaining problem is still Chrysler's dealer organization. Chrysler dealers have been slow to make attractive deals, hesitate to switch over from old-fashioned high markup on a small number of sales to low markup on high volume...
...General Motors last week rolled out its 1957 Chevrolet, the big news was hidden under the hood. Chevy is the first U.S. automaker to bring out a fuel-injection engine for standard production-line cars. It is a 283-h.p: V-8 engine, turning up nearly 60 h.p. more than last year's most powerful Chevy engine. It will be standard equipment on Chevrolet's Corvette sports car and optional (estimated at $190 extra cost) on every other model. Instead of using a carburetor, the fuel-injection system shoots gasoline and air directly into each cylinder, thus gives...
American Motors also got into the auto race this week with the 1957 Rambler, which it hopes will pull it out of the financial red next year. Like the Chevrolet, the new Rambler, completely redesigned in 1956, is getting only a face-lift this year. Main improvement: a more conservative rear-body treatment to de-emphasize the car's boxy appearance. The Rambler will give buyers a choice of three engines, ranging from a standard 125-h.p., six-cylinder model to its first V-8 engine, rated at 190 h.p. Introducing the new Rambler, American Motors President George Romney...