Word: chevrolets
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Dates: during 1950-1959
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Over the years, Reuther has struck all three of the Big Three, but never simultaneously. His slogan: "One at a time." This year's first objective: Ford. Reuther reasoned that Ford, running neck and neck with Chevrolet, eager to expand and preparing to make its stock available to the public this fall, would be likeliest to come to terms. Besides, strike benefits for Ford's 140,000 workers would cost less than for G.M.'s 325,000. The G.M. union contract was expiring May 29, but Reuther extended it until June 7, so that the Ford contract...
...Just a Chevvy," dreamed one young man as he elbowed his way toward the solid gold Chevrolet display, which commemorated G.M.'s fifty millionth vehicle. Meanwhile, another worshipper who already owned one of the fifty million asked the way to the Oldsmobile exhibit, and a man who had driven to the show in an Olds spent his time in the Cadillac section of the hall. He couldn't take his eyes off the $15,000 model. One was crmine-lined; another had a television set, telephone, and tape recorder in the back seat. The man was so absorbed...
...Democrat until last year, Merriam ran this year as a Republican, and ran hard. He put on a daily five-minute TV show, raced around in a Chevrolet equipped with radio-telephone for campaign calls and an electric razor for touch-up shaves. At endless campaign gatherings he breakfasted on bagels and lox, dined on corned beef and cabbage, sipped coffee late into the night. Once he walked into a South Side revival meeting just as a writhing, frenzied woman was carried out. "Say what you got to say," the minister told him. "Do it in five minutes...
...Detroit's $250,000 "transfer" machines operated by Ford, Oldsmobile, Chevrolet and Packard, which can turn out a complete engine block on an automated line 100 yds. long and carry it through 500 separate processes. Whenever any part of the machine makes a mistake, a special sensing device halts all work until the mistake is corrected...
Ford promptly protested. It charged that Chevrolet had in effect stuffed the ballot box. Its dealers registered 56,802 cars in their own names, nearly 42,000 more than Ford dealers, according to the Polk computations. Only after subtracting the dealer registrations, said Ford Vice President R. S. McNamara, could one arrive at "actual sales to customers." These showed Ford clearly the legitimate winner by 25,257 car registrations, or 2%. Snapped a Chevrolet official: "Smoke screen. We're still the leaders, and we defy anyone to tell us differently...