Word: chevrolets
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Dates: during 1950-1959
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...ding-dong battle with Chevrolet for top place, Ford spent $65 million on its 1954 line. Chief new feature: an overhead-valve V-8 engine that delivers 130 h.p., v. 110 h.p. in last year's model. A new Ford hardtop, the Skyliner, and the Sunliner convertible have transparent plastic roofs over the driver's seat...
While more steel was produced in 1953 than ever before, so were more plastics. Chevrolet's Corvette, with a Fiberglas body, was just getting into mass production; it might be the forerunner of a whole new school of automobile design and materials. The chemical industry, cashing in on the new field of petrochemicals, was finding new markets every day; polyethylene, for example, once known merely as the squeeze-bottle plastic, was replacing rubber, metal and even other plastics in everything from piping to poker chips. Textile makers had to cope with a bewildering new array of synthetic materials...
...Studebaker is shut down until early next month; Hudson and Packard cut their work forces. Still unaffected are General Motors and Ford Motor Co., both of which are planning higher output of their cars in the first quarter of 1954 than in the same period of 1953. The Ford-Chevrolet race for supremacy appeared to be starting its second lap, and Buick, planning a 10% increase, was gunning for Plymouth's third position...
...Chevrolet expects to sell close to 1,700,000 cars and trucks next year, only 100,000 short of the alltime high set in 1950, and Ford is tooling up for record production. Said Henry Ford: "I expect automobile production the first of the year to be the highest in U.S. history...
...stock-car class, the Lincolns repeated their 1952 sweep, finished 1-2-3-4, with Milwaukee's Chuck Stevenson leading the way at an average 93.2 m.p.h. A Porsche led the small sports cars with 80.1 m.p.h., a Chevrolet the small stock cars with 77.1. Chief cost: nine dead...