Word: chevrolets
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Dates: during 1950-1959
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...dealers resorted to all sorts of come-ons. Customers were promised everything from a $10,000 life-insurance policy (one year prepaid) and a 125-piece silver-plated service to 200 gallons of gas free with every car costing over $1,000. A Chicago dealer advertised a '41 Chevrolet for $175, and "this '42 for a penny." A Dallas dealer reduced the price of a car every three hours until it was sold. A Los Angeles salesman promised a 25-by-100-foot lot (including mineral and oil rights) with every used car vintage...
Glass Chewy. Chevrolet's sports "Corvette," G.M.'s first car with a Fiberglas body, came off the assembly line last week. Production this year will reach 50 a month, next year 1,000 a month. Price...
HUDSON will have a sports car to compete with Chevrolet's racy "Corvette." Price: around...
...Troubles. It was a dramatic gesture, but no single change could save the ailing Ford Motor Co. The Ford car was second to Chevrolet, and the company had fallen far behind the industry in engineering and styling. World War II, with its big military orders, gave the company a breather. But at war's end, after the death of Edsel Ford and with the rapid aging of Old Henry, the tough job of saving the company was handed to young Henry (who signs his office memos...
Battleground Ahead. With this kind of bounce and zest, the top brass looks forward to the fast-approaching day of a buyers' market in cars. They think that will be their chance to make the Ford car once more the No. i seller, knock out Chevrolet. At present, G.M. and Ford are selling all the Chevvys and Fords they can make. Since G.M. has greater productive capacity, it can turn out more Chevvys than Ford can make Fords...