Word: chevrolets
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Dates: during 1950-1959
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...General Motors' costly ($4,100,000) show of its new cars in Manhattan's Waldorf-Astoria last week, U.S. Steel's Director Irving S. Olds stared thoughtfully at the Corvette, Chevrolet's shiny, white experimental sports roadster. Olds* had good reason to stare-and perhaps to worry. The Corvette's body is molded of fiber-glass plastic, one-quarter the weight of steel but equally as strong for most products, though much more expensive...
...drove a 100-h.p. car was considered a dashing fellow with some of the glamour of a Barney Oldfield. But by this week, when General Motors rolled out four of its new 1953 lines, the 100-h.p. auto was almost as dated as the linen duster. Chevrolet's horsepower was boosted from 105 to 115, Buick's from 170 to 188 (in the Roadmaster), Oldsmobile's from...
...Chevrolet brought out a redesigned auto that is wider and lower than last year's. Other improvements this year: a new Powerglide transmission intended to eliminate complaints of high gas consumption, a one-piece curved windshield, a moisture-proof ignition system. A new, higher-priced line, the Bel Air series, is designed to compete with such medium-priced cars as Dodge. Prices are relatively unchanged...
When the press contingent caught up with Ike in the morning, photographers begged him to repeat his trip to Suribachi. He agreed. On the way out, the official party transferred from a Chevrolet sedan to a jeep for the last steep part of the climb. Said Charlie Wilson, soon to resign as president of General Motors: "Why are we changing to the jeep?" Replied the driver: "That hill's too steep for the Chevrolet to make it." "Are you sure?" pressed Wilson. "I'm damned sure, sir," said the driver. When Wilson was gone, the G.I. snorted...
...Pinconning, Mich., where his father ran a general store. At 13, after finishing the eighth grade, he went to work as a mail boy for the Weston-Mott Co. (auto axles) in Flint. During World War I, he worked as an ammunition inspector in the Flint Chevrolet plant; after the war he opened a real-estate brokerage with his father. In 1929, he opened a Chevrolet agency which he built into one of the largest auto agencies...