Word: chevrolets
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Dates: during 1950-1959
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...auto industry is accelerating so fast that the 3,000,000th car of 1959 rolls off the lines this week, four months ahead of 1958; front-running Chevrolet alone has built...
After lagging behind Ford in April, Chevrolet moved up to first place in May, with sales estimated at 153,000 against 135,300 for Ford. Plymouth moved up to third place (42,500 cars), ahead of Pontiac (35,300), which still kept a commanding lead over the middle-price field. In the luxury field, Cadillac reported a five-month total of 65,413-the best January-May in the company's 57-year history. American Motors expected to turn out its 300,000th Rambler one day this week, far in excess of its total production in any previous model...
...enduring mysteries of U.S. business is how a product can suddenly catch fire with consumers or, at times, just as suddenly lose favor. Nearly 30 years ago, General Motors' William S. Knudsen, a Danish immigrant bicyclemaker turned automan, was the one who lit the fuse under Chevrolet and sent it out ahead of Ford as the most popular U.S. car. His reward was the presidency of General Motors. Three years ago, Big Bill Knudsen's son, Semon Emil Knudsen, took on a similar job: he was made boss of G.M.'s sputtering Pontiac division, thus became...
...average age of previous Pontiac buyers was around 45, today's buyer is between 30 and 35. Another sales lure: Knudsen cut the price of expensive models, held the line on the lower-priced models, so that Pontiac's top-selling Catalina costs less than a Chevrolet Impala...
...Price, 6-Cylindef: Chevrolet Biscayne, 22.3788 m.p.g.; Chevrolet Biscayne, 21.9439 m.p.g.; Ford Custom 300, 20.3288 m.p.g...