Word: chevrolets
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Dates: during 1950-1959
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...most optimistic projection this year. His optimism was based on the rising production of the industry (1,683,326 autos to date compared to 1,290,587 last year) and a big bulge at Ford. Preliminary sales figures for March showed that Ford, which had lagged slightly behind Chevrolet in February, had nudged it out of first place in March, 130,800 to Chevy's 130,600. With sales rising, Ford upped its production quota for the second quarter in its Mercury-Edsel-Lincoln Division by more than 30%. Pontiac stepped into third place in March with...
Women drivers copped first place in two of the six classifications. Stunt Driver Patricia Jones drove her Dodge Coronet to victory in the Low Medium-Price Class; Hollywood Secretary Mary Hauser zipped her Chevrolet Biscayne into top honors in the Low-Price, 6-Cylinder Class. Only a broken tie rod and penalty for lost time while she repaired it kept Restaurant Owner Mary Davis of Hollywood, in a Plymouth Belvedere, from winning first place in a third class. (She placed second.) In 13 individual races, in which men and women raced against each other and drove identical makes and models...
Peter Sachs drove a '57 stock Chevrolet to victory in a long, four-hour sports car rally sponsored by Yale last Sunday. Navigated by Grey Jones, the Harvard car compiled only 312 points in the event by keeping closest to an average speed which varied but was usually...
...other hand, Romney will have a problem with some of his dealers. Some 30% of them are auto bigamists; they sell a Big Three car as well as the Rambler, will probably carry the Big Three's line of small cars (though only Chevrolet, Ford and Plymouth dealers, of which Rambler has practically none, are expected to). Romney hopes that his hard core of 2,800 dealers will stick with Rambler. During the industry's 1958 slump, Rambler saved many of them; last year they made a 2.8% profit on their total sales v. .2% for the average...
Fifth Place. Rambler has done so well that it is in fifth place in U.S. auto sales (after Chevrolet, Ford, Oldsmobile and Pontiac); its share of the market has risen from 1.6% to 6.2% in two years. This week it made its 20th successive increase in production in 1½ years. Yet the public is still ordering Ramblers faster than American can produce them. Romney is in the midst of a $10 million expansion program that will lift the company's capacity to 440,000 cars a year...