Word: chevrolets
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Dates: during 1970-1979
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...wreckings-followed by interment of the beasts-were a common protest against the internal-combustion engine. Some students at Florida Technological University held a trial to condemn a Chevrolet for poisoning the air; they tried to demolish it with a sledgehammer, but the car resisted so sturdily that the students finally shrugged and offered it to an art class for a sculpture project...
...inside the county lines north and south of town guard the approach to Ludowici. Placed there by Governor Lester Maddox two weeks ago, they warn approaching motorists of "speed traps" and "clip joints" in large black letters on a white background. State Trooper Thomas Randall sits in his blue Chevrolet guarding the southernmost sign against Ludowici's irate citizens. Occasionally Randall puts aside his Playboy and climbs out to chat with a tourist, such as H.E. Phillips from Beaufort, S.C. "I've heard about this place in the state of Washington," says Phillips, snapping a picture of Randall...
...being more strongly challenged by Ford than at any other time since 1954. Ford leads in the growing overseas market, and is increasing its foreign sales 2½ times as fast as G.M. In the U.S. market during the first half of the model year, G.M.'s Chevrolet lost its lead in both cars and trucks to Ford for the first time in 35 years; in early April, Chevy regained the lead. Pontiac has also lost its traditional No. 3 spot-to Chrysler's Plymouth. G.M.'s first-quarter earnings were down to $1.25 per share...
Lynx v. GMini. G.M. may recoup in this market when it introduces a new small car this summer. The car, so far called the XP-887, was late in getting an official name. G.M. President Edward Cole wanted to call it the "Lynx," while Chevrolet's general manager, John Z. DeLorean, held out for "GMini." As of last week the final choice had not yet been made known...
...Chevrolet was also affected. In October, ads for the Chevelle SS 396, featuring a blazing red model with black stripes and racing-style hood pins, warned that "In ten seconds your resistance will self-destruct." But by November, the ads showed a similar model colored a muted gold, and the value-stressing headline was: "We built more car into the car." Chevy is also emphasizing comfort and resale value in its "big rider" campaign for the Impala...