Word: chevrolets
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Dates: during 2000-2009
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...small task, as GM has been forced to skimp on cash for engineering during its yearlong financial crisis. Even so, GM is off to a good start with its new Camaro, which shows signs of becoming a runaway hit. According to Ed Peper, the general manager of the Chevrolet division, which accounts for 70% of the new GM's total sales, Chevy dealers already have 25,000 orders for the Camaro, making it the hottest car GM has rolled out in years. (See pictures of GM's 2010 models...
With a muscular retro appearance, the Camaro plays on the baby-boomer generation's insatiable appetite for nostalgia. However, GM also has bets on several other new models, which are planted in key market segments critical to GM's future sales: the hybrid Chevrolet Silverado pickup truck, the Buick Lacrosse sedan and three new crossover vehicles (the Cadillac SRX, Chevrolet Equinox and GMC Terrain) that are part car and part SUV, all of which will reach dealers soon. (See pictures of American muscle cars...
...Cadillac SRX, Chevrolet Equinox and GMC Terrain are replacements for older GM models that have failed to dislodge the competition in growing market segments. The SRX, for example, is aimed at a segment virtually invented by Lexus with vehicles such as the highly popular RX330. It offers a contemporary exterior design, a well-appointed interior and improved fuel economy that GM hopes will give buyers sitting on the fence ample reason to select it over a competitor. GM has also indicated that it is pricing the vehicle aggressively - that is, slightly under the competition - in an effort to win over...
...Chevrolet Equinox and GMC Terrain are aimed at the broad midmarket where motorists move among sedans, minivans and SUVs. The crossover segment, where vehicles are lighter and more fuel-efficient than traditional SUVs and not as dowdy as minivans, has grown in recent years, but the previous version of Equinox underperformed against Toyota's Highlander, Honda's Pilot and Mazda's CX9. The 2010 Equinox has a better, functional interior, more power and significantly better ride and handling than the old version, but it is an open question whether the improvements are enough to motivate motorists to trade in their...
...also promising to deliver a new range of subcompact and compact cars starting next year, along with the battery-powered Chevrolet Volt. GM has five new small cars on the drawing board, including two versions of the Cruise that will replace the Chevrolet Cobalt next spring. In addition, Henderson has confirmed that GM is working on a new family of small cars that, following the intervention of the United Auto Workers, will be built in Michigan rather than China, where GM originally planned to make them. Henderson says the new small cars will be affordable and profitable...