Word: chevrolets
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...making minimal design changes. Frequently they involve nothing more fundamental than radiator grilles or other ornaments. The big Ford and Mercury models follow the same pattern. What few changes there are cater to the public's new taste for long hoods and truncated rear decks. For example, Chevrolet's lone new car, the Monte Carlo two-door sedan, measures 6 ft. from grille to windshield...
...sold, but they often go at prices well below the cleanup levels. Most dealers get a 50 rebate from the manufacturer for every mile shown on the speedometers of their demonstration cars, and they may be willing to pass on the saving to the customer. A $3,100 Chevrolet Impala with 5,000 miles, for example, may cost the dealer only $2,075, since he gets a $250 allowance for the mileage on top of his usual $775 discount on the car. One possible drawback to buying demonstration cars is that the warranty coverage has been shortened by several months...
Dolled Up. For the first time since 1935, Ford has overtaken Chevrolet in the light-truck market. But the margin is slim, and each manufacturer predicts sales of 700,000 trucks this year. Ford tops its line with the sporty Ranchero, while Chevrolet counters with the El Camino. A long list of options includes air conditioning, power steering, automatic transmission, wooden steering wheels, bucket seats and high-performance engines. The price of a dolled-up pickup can approach $5,000, and the cost of the piggyback camping unit that slides into the truck bed can add another...
...When the Chevrolet Corvair was introduced in 1959, its fresh engineering was hailed as the forerunner of a new age of innovation in Detroit. The compact auto, designed to stop the imported car invasion, featured an air-cooled rear engine made largely of aluminum. It was the creation of Chevy General Manager Edward N. Cole, now president of General Motors. But the Corvair's plain Jane appearance did not seduce as many buyers as G.M. had expected. Restyled with bucket seats and a four-on-the-floor shift, the car gained popularity as something of an American sports...
...fact, there are signs that Detroit has got the message already. Ford has signed an agreement with Massachusetts' Thermo Electron Corp. for joint development of a small steam engine, and General Motors has contracted with Oakland's Besler Developments, Inc. to install a steam motor in a Chevrolet for testing...