Word: chevrolets
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Secrecy is a fetish in the auto-rental business, but best estimates are that Chevrolet-sized Avis has upped its revenues by 34% in 1966, compared with Cadillac-sized Hertz's gain...
...Nielsen drove up in a Chevrolet van that contained telephone, air conditioning, fluorescent lights, desk, couch, wall-to-wall carpeting and drawers of files, facts and insurance tables. He went to work with statistical tables and a desk calculator, and had soon figured out-and sold-a $9,000 policy...
Bordinat also sees the '67s as "Italianesque." Maybe like Sophia? No, like Ferrari. Many of them will also look considerably like the Mustang-the one car of the 1960s that dared to be different and, as a result, helped Ford to close its sales gap with the rival Chevrolet Division to a 1.2% difference in market penetration...
...Panther-that name may change before the car's introduction in September-is Chevrolet's belated answer to Mustang. It has much the same long hood, set-back passenger compartment and squat trunk of the Mustang, will have about the same average price...
Millions from a Wedge. Why should Evans, whose only auto experience was a summer job as a teen-ager in a Chevrolet axle plant, want to move into such a thicket of trouble? Part of the answer lies in family history. Evans' father, a Virginia lumber dealer, made millions by inventing and manufacturing a wooden wedge to secure the wheels of autos shipped by train. He founded Evans Products Co., broadened it into one of the country's big suppliers of plywood and railroad loading equipment. Six years ago, the family lost control to West Coast Industrialist Norton...