Word: chevrolets
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...days. Seeing the show today, smiling at some jokes, groaning at others, you may ask, "It took that long?" This was a script built for laughs, not to last. It's less a Petronian satire than a Catskills burlesque, reveling in fake French ("Garcon, s'il vous plait, / Encore, Chevrolet coupe") and real Yiddish, as when French soldiers sing, "A vous toot dir veh, a vous?" and the nine Supreme Court justices declare, "We're the A.K.'s / Who give the O.K.'s" - A.K.'s meaning alterkockers. (For this lore I thank Alan Abrams, Time's Broadway-musical scholar...
Corporations are running into similar problems. They want to ride the viral train for the free publicity, but it doesn't always go where they want it to. In March Chevrolet organized an online make-your-own-commercial campaign for its Tahoe SUV. Green-minded humorists hijacked the campaign, creating widely circulated Tahoe ads with slogans like, "Nature? It'll grow back. Drive a car that costs the earth." Last year, Lee Ford and Dan Brooks, a London-based creative ad development team, came up with an "edgy" Volkswagen spot for a demo reel: a terrorist tries to detonate...
...When Washington, D.C., pimp Jaron Brice recruited a 14-year-old Maryland girl, he first took her to the back of his purple Chevrolet Caprice and played the 1998 HBO documentary "Pimps Up, Ho's Down," according to prosecutor Sharon Marcus-Kurn, who got Brice convicted in federal court earlier this month for sex trafficking of a minor and other related charges. The film, testified the girl, taught her the terms of her new relationship with her pimp: she would have sex with men ("tricks") at a specific block ("the track") and hand over all the money she made ("break...
...Chevrolet...
Although he has an anti-Republican bumper sticker on his car, the car is a red-state Chevrolet Avalanche. The most prominent feature of his office is a set of gym equipment, and he has one of those Sharper Image massage chairs. His days off are spent gurgling over his fourth child, 5-month-old Steven Joseph, or-not infrequently-building additions to his house. These days Hayes is a bit embarrassed by the excesses of his youth...