Word: chevrolets
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...habit of biting the very hand that treats them. In the stories that flow at new-model time, there is little evidence that their authors are drunk with gratitude for their hosts. After General Motors' 1962 fete, New York Times Automotive Editor Joseph Ingraham filed a story accusing Chevrolet of plagiarizing the competition. Says Chrysler's public relations man William Stempien: "Most of the guys lean over backward to show how independent they...
Route 66, for instance, has to do with two young men who wander about the U.S. in a Corvette seeking adventure (one of the sponsors: Chevrolet). But any single episode may end up dealing with anything from evangelism to sound engineering to murder. This is because of Silliphant's reluctance to write a script "unless there is a profound meaning." The meaning of Route 66, he says, has to do with "a search for identity in contemporary America. It is a show about a statement of existence. If anything, it is closer to Sartre and Kafka than to anything...
Reedy Renditions. When her subjects are well marinated, Hypnoteuse Collins sets them to dancing, singing, acting or mimicking one another. She convinced Actress Jill St. John that she was Dinah Shore and launched her into a reedy rendition of See the U.S.A. in Your Chevrolet. At Hypnoteuse Collins' suggestion, Lloyd Bridges went swimming through the audience with a plastic lung on his back. She suggested to Steve Allen that he was viewing one of the saddest movies ever filmed-and watched with approval while her subject dissolved soggily into tears. In one more practical demonstration...
...York World's Fair next April, Ford will introduce a four-passenger sports car that will cost less than $2,500 (v. about $4,500 for the Chevrolet Corvette and Studebaker Avanti, already on the market); it will have the long hood and short rear-end characteristic of Britain's top-selling sports cars. Chevrolet expects to be in the showrooms late next spring with a rear-engine sports car built on the low-priced Corvair chassis with a sleek, sloping rear end (called a fastback in Detroit). By then, the aggressive Pontiac Division also intends...
Into Intermediate. General Motors figures that it has another trend spotted in the sales success of Ford's inter mediate-sized Fairlane, which is in a niche between the compacts and standard-sized cars. G.M.'s Chevrolet Divi sion is readying an elegant, all-new intermediate car that it is tentatively calling the Chevelle. Buick, Oldsmobile and Pontiac will upgrade their compacts to intermediate size, making many of their parts interchangeable with those of the Chevelle. Ford, on the other hand, is apparently tired of the trend it started: it will drop the intermediate Meteor from its Mercury...