Word: chevrolets
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...administration presses court cases against officials who acquire "unexplained wealth." More important. Macapagal has raised the salaries of government workers and the armed forces. With his usual public-relations gift, he drives a Chevrolet and issues palace breakfast invitations to honest taxi drivers who return lost wallets...
...some of the Thunderbird market with its all-new Buick Riviera, which looks like an outsized version of Volkswagen's Karmann Ghia with a big American grille. The Riviera will have a 117-in. wheelbase, 340-h.p. engine, and come in a four-passenger, two-door, hardtop model. Chevrolet, also hoping to cut in on the Thunderbird, plans to introduce a Corvette model with the "fastback look" (Detroitese for the convex rear lines popularized by Jaguar's hot XK-E). The big Chevrolet will have its rear doctored to resemble the pointed silhouette of this year...
...redemption centers are relatively modest items that the average family can acquire in only a few months of stamp saving-steam spray irons (7½ books), bathroom scales (2½ books), wall-mounted can openers (1½ books). But for the truly ambitious saver, the premium catalogues offer Chevrolet Corvairs (700 books, which a family spending 20% of a $12,000 income with stamp-giving retailers could probably amass in 35 years) and even Piper Deluxe Caribbean airplanes (3,000 books, or $360,000 worth of groceries...
...late '50s marked the death of the American car buyer's traditional urge to move up to higher-priced cars. For a time, this skepticism seemed likely to lead G.M. into serious trouble. In 1959, when Ford's compact Falcon scored an immediate success while Chevrolet's rear-engine Corvair was something of a dud, it appeared that Ford might grab off the lion's share of an important new market. Almost by chance, however, Chevrolet dressed up some Corvairs with pizazz features to attract customers into showrooms to look at the ordinary Corvair. With...
...several years past, there have been persistent rumors that the Justice Department would like to go even further and cut G.M. down to size by breaking off Chevrolet as an independent corporation. (Rival Automaker George Romney has long urged that G.M. be split up.) Now that G.M. dominates more than half the auto industry, the rumors come in louder and stronger. "Dominate," observes Donner dryly, "is a word like discriminate. It was a perfectly nice word until a few years...