Word: chevrolets
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...General Motors' testing grounds at Detroit one day last week, Chevrolet rolled its 1961 models for a press preview of the most complete line of compacts of any U.S. automaker. The new Corvair line includes all but a convertible, extends even into compact buses, until now turned out only by European automakers. The new models...
...physical education, Rafer Johnson shares an $83-a-month apartment with his brother Jim, a U.C.L.A. football player and a hurdler of near-Olympic caliber. Johnson has had no time for dates or vacations, and little relaxation beyond strumming a guitar. Every afternoon he got into his 1949 Chevrolet, a vehicle plainly showing its 150,000-mile past, and drove out to the U.C.L.A. field to practice...
CORVAIR COMPACT BUS will be introduced by Chevrolet this fall to compete with Volkswagen's junior-sized bus, selling at the rate of 36,000 annually in U.S. this year. To be called the Greenbrier, the six-cylinder Chevrolet bus will closely resemble the Volkswagen in appearance, sell for about...
Automaker stocks also moved up in the stock market, and with some reason. Though some middle-priced cars were not selling well, Chevrolet rang up its best June ever, with sales of 190,215 cars, up 8.5% over June a year ago. Chevrolet six-month sales in 1960 also set an alltime record, up 16.5% over last year. June Rambler sales were up 11% over June last year; Plymouth Valiant sales for the first six months were 18% ahead of the first half of 1959, with the new Valiant accounting for 40% of the volume...
Power of Positive Thinking. In Jacksonville, several hours after the Riverside Chevrolet Co. launched a sales campaign with the advertisement, "Look for It! Something Big Is Going to Happen!", its showroom ceiling collapsed on six new cars...