Word: chevrolets
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Valiant, after starting later and well behind, is beginning to roll; last week's production of 7,000 units edged Chevrolet's Corvair out of third place behind Ford's Falcon and American Motors' Rambler. This fall, announced Colbert, Chrysler will market another compact, the Lancer, as a somewhat larger stablemate for the Valiant. It will have a 30°-inclined, six-cylinder engine turning up 101 h.p., and a price tag just a bit more than the Valiant's factory list price...
Better weather also got credit for a step up in auto sales, which spurted in the final third of March. Besides a solid gain by Ford and Chevrolet (TIME, April 11 Dodge reported that March was its best month since 1952 and that sales for the model year so far are up 129%. Plymouth's 37% sales hike over last year made its first quarter the best since 1957, and Rambler set an alltime March and first-quarter record with a 37% sales gain over last year's record first quarter. Pontiac reported its best first quarter...
...year than the sales figures of the automobile industry. What they are looking for is a sign of spring kicking up its heels. Last week dealer showrooms were full of prospects with the open-road look in their eye and money in their pockets. Preliminary first-quarter sales for Chevrolet showed that sales were clipping along at a record pace that would topple the March 1955 high (155,475) and the 1956 first-quarter record (406,204). Ford sales jumped from 4,000 cars sold a day at the beginning of March to 5,200 sold daily at month...
...Chevrolet's Corvair, though not making the impact of the Falcon, appears to have found a new market all its own. In January and February last year Chevrolet's sales totaled 230,000 cars; this year it has sold 267,000 cars, but only 35,000 of them were Corvairs. Thus, the regular Chevy is selling at about the same rate as last year, while the Corvair, accounting for 13% of the division's sales, is all extra business...
Despite this, Detroit's sales projections for the year took on a firmer though by no means unanimous tone. Ford now expects a 6.6 million-car U.S. year, including 500,000 imports. Said Chevrolet Boss Ed Cole, just back from a two-week nationwide tour of dealers: "I am sure that 1960 will see sales in the U.S. in the area of 7,000,000 cars." American Motors' George Romney. whose plants are running round the clock to meet orders, still stuck to his prediction that car sales will run between 7,000,000 and 7.5 million this...