Word: chevrolets
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...Thunderbird, replace it with the long-planned four-seater model that is longer (113 in. wheelbase v. 102 in. wheelbase). but just as low and rakish. While the small T-bird has been a big success, with sales of 53,000 cars since 1954 (five times as many as Chevrolet's sporty Corvette), Ford thinks that the U.S. two-seater market is limited. Now it will shoot for broader fields in the growing family small-car market...
...story: the memory seemed too perfect, the details too complete. How could they be sure he was telling the truth? If they wanted to check his story, Lee Crary replied, all they had to do was pick up the young, blond (ducktail haircut) fellow driving a Chevrolet. With no hesitation Lee rattled off the license number...
Some of the conferees upheld the value of preserving diversity within unity. Asked the Tennessee delegation: "If competition between Chevrolet and Pontiac works so well within the same corporation [General Motors], why not let the Congregationalists and Episcopalians compete within one big church?" The two practical plans for unity which will be offered at Oberlin embody just this principle. One plan would join all churches that function "episcopally, congregationally and presbyterially," leaving local congregations free to administer the sacraments of Baptism and Communion in their own manner. A second plan is for a "federal union" in which each denomination would...
This year he campaigned about the state from the back of a 1955 Chevrolet and from $2.50-a-night hotel rooms to capitalize on this record. "My opponent does not know what it is to lose. I do. And I'll welcome the support of voters who do too. I'll take the losers . . . I'll take the debtors . . . I'll take the Milwaukee Braves . . . The next Senator from Wisconsin should be one who knows defeat...
...price tags on 1958's cars. Ford's prices, said Breech, are going up. Best guess: an average boost of $100 per car. The main reason is that "the public apparently desires significant changes every year," as Ford discovered in 1956, when General Motors' heavily facelifted Chevrolet left the competition far behind. To win its current lead in 1957, Ford spent a staggering $608 million on retooling. And to fight it out again with Chevrolet next year, Ford will be forced to spend almost as much-all of which, added to other inflated costs, means higher prices...