Word: chevrolets
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...come home from work. She called the police, who headed out to Finn's Point National Cemetery, on a spit of New Jersey 30 miles south of Philadelphia. They arrived to find a grim tableau. The caretaker, William Reese, was there--with a bullet through his head. His red Chevrolet truck was missing. In its place, eerily, was a dark-green Lexus...
...survived until this year by giving away the store--lightly restyling and updating its 12- and 15-year-old workhorses such as Buick Centurys and Chevrolet Corsicas and underpricing the competition. The company also went on a brutal cost-cutting crusade throughout its production system, beating up suppliers for price rebates and consolidating 27 separate purchasing organizations into one worldwide group that "commonized" such once disparate auto components as braking, air-conditioning and radio systems. Under the new purchasing program, for example, instead of buying 123 different steering columns, GM will stock 50. The company can still produce totally different...
...updating Sloan's book of marketing. Sloan demanded distinctly different styles for almost every demographic position and taste, a strategy that eventually gave way to identical cars bearing different nameplates. But segmentation is back in vogue, and for GM that means re-emphasizing traditional middle-American, mainstream strengths at Chevrolet while almost totally overhauling the customer base and appeal at Oldsmobile. Image makers at Olds are seeking to shed the stodgy, budget-priced profile that appealed to older buyers (the average age of its Ciera sedan buyers crested at a silvery 68--it was your father's Oldsmobile) into...
Here's how North American boss Wagoner explains it: "The sun's coming up on Oldsmobile, but we still have a couple of hours to go before first daylight. Chevrolet needs to get its [sales] volume base back. Pontiac is our sports segment, but the challenge is to take that image and convert it into more volume units. Oldsmobile needs to reposition itself to sophisticated, refined midsize-car buyers who will be new purchasers to GM. Buick's great focus will remain on premium American road cars, but it needs to recapture that traditional element from a younger customer base...
...into the car wars. Now the company has to persuade the customers it has so carefully targeted to change their recent behavior and buy GM. Getting your customers back is the hardest task in retail. Sounding like a true car guy with some of that old-time sales religion, Chevrolet general manager John Middlebrook lays on the challenge: "We have people who swore they were never going to buy another Chevrolet or any GM product. It's time to bring them back into the fold. We need to launch these products, put them out there and let the customer decide...