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...small task, as GM has been forced to skimp on cash for engineering during its yearlong financial crisis. Even so, GM is off to a good start with its new Camaro, which shows signs of becoming a runaway hit. According to Ed Peper, the general manager of the Chevrolet division, which accounts for 70% of the new GM's total sales, Chevy dealers already have 25,000 orders for the Camaro, making it the hottest car GM has rolled out in years. (See pictures of GM's 2010 models...

Author: /time Magazine | Title: Can GM's New Models Woo Back Buyers? | 7/15/2009 | See Source »

With a muscular retro appearance, the Camaro plays on the baby-boomer generation's insatiable appetite for nostalgia. However, GM also has bets on several other new models, which are planted in key market segments critical to GM's future sales: the hybrid Chevrolet Silverado pickup truck, the Buick Lacrosse sedan and three new crossover vehicles (the Cadillac SRX, Chevrolet Equinox and GMC Terrain) that are part car and part SUV, all of which will reach dealers soon. (See pictures of American muscle cars...

Author: /time Magazine | Title: Can GM's New Models Woo Back Buyers? | 7/15/2009 | See Source »

...Typical monthly payment on a NEW Chevrolet Malibu...

Author: /time Magazine | Title: Spotlight: The Future of GM | 6/15/2009 | See Source »

...Typical monthly payment on a USED Chevrolet Malibu...

Author: /time Magazine | Title: Spotlight: The Future of GM | 6/15/2009 | See Source »

...CHEVROLET Founded 1910 Acquired...

Author: /time Magazine | Title: Spotlight: The Future of GM | 6/15/2009 | See Source »

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