Word: chevrolets
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Thomas Bolger, the new chairman of Bell Atlantic, is fond of pointing out that the prices of other commonplace products like a Chevrolet have increased about 1,000% since 1940, while the average basic monthly U.S. telephone rate has gone up from $3.67 to just $11.38 during that period, or by 210%. A private line to a dwelling in Great Falls, Mont., costs about $8 "for access to the world," says U S West Chief Executive Jack MacAllister, while it costs $30 to install and maintain the connection. Even if that basic monthly bill doubles, to $16, it is "still...
...similarities were eerie. As dawn was breaking over southern Lebanon last Friday morning, a suicidal terrorist driving a bomb-laden Chevrolet pickup crashed through the barricade at the Israeli military headquarters in the Lebanese port city of Tyre. Practically in the middle of the compound, nearly half a ton of explosives detonated, killing 28 Israeli soldiers and military personnel and 32 Lebanese and Palestinian prisoners who were being held in one of the buildings. Forty-one other people were wounded. For the Israelis, who had bolstered their security following the deaths of some 230 U.S. Marines and other servicemen...
...driver, listed in the report as George Teiveira, reported no injuries to anyone in the car. The front right bumper of the car, a Chevrolet from Thrifty Rent-a-Car, was damaged in the accident...
General Motors, in a particularly hectic week, became part of another Government action when the Environmental Protection Agency ordered it to recall 112,000 of its 1979 Chevrolet Chevettes for exceeding maximum federal standards for carbon-monoxide emissions GM said separately that it is calling back 367,700 vehicles, produced mainly during the 1983 model year, to correct defects involving brakes. In addition, a federal judge released confidential company documents reportedly indicating that GM knew that its 1980 X-model autos had brake problems before it started producing the cars. The material was assembled in connection with a Justice Department...
Hidden traps can exist for name makers. When Chevrolet marketed its Nova in Puerto Rico, the company discovered that the car's name can be read no va, which translates as "does not go." Chevrolet also found out that many American Indians refused to buy the Apache pickup truck because that tribe had been their traditional enemy. And fundamentalist Christians condemned the Dodge Demon. A few of the pitfalls are obvious. Royalty, for example, sometimes can be a profitable quality to evoke (Monarch, Grand Marquis, Crown Victoria), but there will probably never be an automobile called the Chevy Shah...