Word: chevrolets
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...could this be happening? With obsessive drive, a brilliant mastery of automotive engineering and management techniques, and a maverick's allure, De Lorean, barely out of his 30s, had risen to rule the Pontiac and Chevrolet divisions of giant General Motors. He had charmed his way into the glitzier show-biz celebrity circles, dating the likes of Candice Bergen, Nancy Sinatra and Ursula Andress before selecting his third wife, Actress-Model Cristina Ferrare, 32 (he is 57). Impatient with the corporate world's slow decision making, he had quit GM to race down a faster track. He had persuaded Britain...
...deal: the exchange. Hetrick said the cocaine was secreted in a car. Arrington, Hetrick's gofer, drove the C.I. and Scotti to the Van Nuys Airport in the San Fernando Valley. Arrington parked the car and went off to get the drug-loaded auto. He soon arrived in a Chevrolet Caprice. He reached under the dashboard, flipped a switch?and the back of the rear seat flipped forward. "Go ahead, take a look," Arrington told Scotti. The agent found a number of large brown packages wrapped in masking tape. He pierced one with a car key, sampled the white powder?...
...fact was that many people could not afford such a car, whatever its merits or drawbacks. Originally, De Lorean envisioned his creation as a competitor for his old employer's Chevrolet Corvette. But when the DMC-12 reached dealers' showrooms, it listed for $26,000, almost $11,000 more than De Lorean had projected and about $8,000 more than the Corvette. As sales slumbered, the price was discounted to about...
...some dealers were understandably eager last week to see the end of their De Loreans, whatever the price. "We've taken quite a beating with them," says Patrick Alonzo of Stephens Chevrolet in New Orleans. "I want them to go now."-By John S. DeMott. Reported by Bonnie Angelo/London and Peter Stoler/New York
...Kenyon & Eckhardt, the New York City ad agency that handles the Chrysler account: "The strike has hurt us a great deal. You really can't replace the football audience. You can try, but it's almost impossible to do." Sums up Thomas Staudt, general marketing manager for Chevrolet, the largest single car advertiser on TV: "The strike has probably affected the auto industry more than any other...