Word: chevrolets
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...miles of New Stanton, but some with special skills have come from Ohio and New York. For management talent, VW turned to Wolfsburg and Detroit. To run the Volkswagen Manufacturing Corp. of America, VW raided General Motors and got lanky James McLernon. Despite seven years of service as Chevrolet's general manufacturing manager, he was passed over for a vice presidency and was ripe for plucking. He left GM with some misgivings: "It was a tough decision to make." But VW's lure was a reported $1 million, five-year contract, plus the chance to put the world...
Also faring well, but not as well as expected, are Detroit's "scaled-down intermediates," mainly such mid-size GM cars as the Oldsmobile Cutlass, Pontiac Grand Prix, Buick Century and Chevrolet Monte Carlo. Lighter and more economical than their ancestors, the new middies' prices are causing some buyers to balk over what they see as getting less car for more money. That has put dealers on the spot. Says Detroit Ford Dealer Jim McDonald: "The customers feel that since a car is smaller, it's bound to have less in it. Our job is basically education...
When Chicagoan Joseph Siwek asked his mechanic to do some work on his new 1977 Oldsmobile last winter, he was angered to discover that the engine under the hood was not an Olds Rocket V-8 but a less expensive Chevrolet power plant. The discovery led to a revelation that GM had put Chevy engines not only into Oldsmobiles, but into some 1977 Buicks and Pontiacs as well; GM became the target of about 250 state and private lawsuits. Last week, after months of legal maneuvering, the company reached a settlement with 44 state attorneys general, who had been suing...
...fines and get more for car owners in their states by pressing their suits. It is quite likely, however, that the U.S. district court in Chicago will both approve the settlement and rule that it should be applied to all 93,000 car buyers across the country who got Chevrolet engines in other GM cars. In that event, the cost to GM would be about $40 million?one of the largest awards ever, if not the largest, in a consumer-protection case...
...Ford roadster and sit on an orange crate," he says, while munching on powdered lettuce from a silver bowl. "They're holy men; I'm not. I need a $17,000 Cadillac. We are in the people business just exactly as if we were building Chevrolet axles...