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...cars shrink? To find out, the Insurance Institute for Highway Safety, a research group financed by auto insurers, ran a series of head-on test crashes at 40 to 50 m.p.h. Each collision pitted a small car against a larger model produced by the same U.S. manufacturer: a Chevrolet Vega against an Impala, a Ford Pinto against a Galaxie, a Dodge Colt against a Plymouth Fury, an American Motors Gremlin against an Ambassador...

Author: /time Magazine | Title: AUTO SAFETY: Small Size, Big Risk | 11/29/1971 | See Source »

...papers but stirred up organized protest only in Portland. There the Auto Dealers Association decided to withdraw, for 30 days, their classified ads in the Newhouse-owned Oregonian and its sister paper, the Oregon Journal. "Not that we were trying to intimidate or look for power," explained Chevrolet Dealer Ron Tonkin. "We just wanted to be heard...

Author: /time Magazine | Title: The Press: Car Dealers' Protest | 11/1/1971 | See Source »

...week's end the dealers were beginning to act a little sheepish about the whole affair. One of their colleagues, Chevrolet Dealer Lyman Slack, called the boycott "as poor a display of business judgment as I've seen in many a year...

Author: /time Magazine | Title: The Press: Car Dealers' Protest | 11/1/1971 | See Source »

...froze prices; now they are going through the roof. It is much too early to tell how well the four-week-old 1972 model year will turn out, but it is clearly off to a fast start. "It is our best introductory period in history," says Robert D. Lund, Chevrolet's general sales manager. Adds Ben Bidwell, Lincoln-Mercury general manager: "Our dealers have never seen anything like today's boom...

Author: /time Magazine | Title: Business: Richard Nixon, Car Salesman | 10/25/1971 | See Source »

...that logic Chevrolet dealers may not mind a special consumer-protection bulletin that Toms issued last week. Well armed with evidence (500 documented case histories plus daily complaints from Chevy owners), the NHTSA warned that the engine mounts can give way on Chevies that were built in the model years 1965 through 1969-a total of about 5.6 million cars. The mounts consist of a layer of rubber bonded between two metal plates. When a mount gives, the engine can twist from its moorings while the car is moving. When this happens, it is possible that the gear shift will...

Author: /time Magazine | Title: AUTOS: The Price of Safety | 10/25/1971 | See Source »

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