Word: chevrons
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Dates: during 1960-1969
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...name to Stewart Granger because of a well-known American in the same trade. Now he would have to make the change as a matter of law. In fact, the names in question need not even be exactly the same. Similarity will suffice. Even so, the owner of the Chevron gas station on West Third Street in Los Angeles is not worried. Though he displays his name on a huge sign, Linden Johnson figures that the other fellow is too busy...
...Mach 2 (and all of Stella's pictures) illustrates Fried's second key "formal issue," the growing dependence of the shape of the composition and the shape of the canvas in the surface unity. The edge of the canvas is one of the limits (not boundaries) of the painted chevrons. The dramatic shape of the canvas is not determined by an arbitrary circumference; it is part and parcel of the shapes of the fields of color. Each chevron marks off a parallelogram of different size but of similar proportions. The whole constantly intermingles with the parts and is more than...
...belts mandatory, and 30 more states have similar bills pending. Every auto company now offers them as optional equipment (priced from $16.80 on a Ford to $21.50 on a Cadillac). By 1965, the industry figures that seat belts will be standard equipment on all cars. California Standard's Chevron gasoline stations in the East have had such success (50,000 new charge-account customers) by selling and installing belts at $5.95 each that this year Texaco, Socony Mobil, Shell and Richfield will start selling them...