Word: chevrons
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...Justice Department. This time round, the company is building its own $135 million refinery near San Francisco, which will supply the new stations with Enco (for Energy Co.) gas-Humble's West Coast brand name. Cal Standard, for its part, will now concentrate on its own brands, Chevron and Standard...
...name to Stewart Granger because of a well-known American in the same trade. Now he would have to make the change as a matter of law. In fact, the names in question need not even be exactly the same. Similarity will suffice. Even so, the owner of the Chevron gas station on West Third Street in Los Angeles is not worried. Though he displays his name on a huge sign, Linden Johnson figures that the other fellow is too busy...
...Mach 2 (and all of Stella's pictures) illustrates Fried's second key "formal issue," the growing dependence of the shape of the composition and the shape of the canvas in the surface unity. The edge of the canvas is one of the limits (not boundaries) of the painted chevrons. The dramatic shape of the canvas is not determined by an arbitrary circumference; it is part and parcel of the shapes of the fields of color. Each chevron marks off a parallelogram of different size but of similar proportions. The whole constantly intermingles with the parts and is more than...
...belts mandatory, and 30 more states have similar bills pending. Every auto company now offers them as optional equipment (priced from $16.80 on a Ford to $21.50 on a Cadillac). By 1965, the industry figures that seat belts will be standard equipment on all cars. California Standard's Chevron gasoline stations in the East have had such success (50,000 new charge-account customers) by selling and installing belts at $5.95 each that this year Texaco, Socony Mobil, Shell and Richfield will start selling them...
...traveled on a 720-ton ex-Italian minelayer, now the Yugoslav training ship Galeb (Seagull). The royal welcome began in the Sicilian Channel, where the British destroyers Chieftain and Chevron steamed up to convoy the dictator. At Gibraltar three more British destroyers and three aircraft carriers joined up, cannon booming, and 60 planes roared past in a "flyover" (three crashed, killing four officers...