Word: chewers
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Dates: during 2000-2009
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...already showing signs of waning. And targeted marketing can take on ridiculous dimensions - Nice On, for example, is an energy drink that's supposedly just for golfers. Then there's Man Fragrance gum, which purports to release beads of rose and menthol essence through human pores so the chewer can change the smell of sweat. (The gum might make a nice chaser to Kirin's recent hit, Fire Menthol Coffee...