Word: chianti
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...what is termed a "tendency." Now tendencies have a forbidding sound about them. Somehow they seem sinister. One speaks of the husband of one's neighbor as having a tendency to drink too much. It was a tendency in the Borgia family to fortify their enemy's Chianti with toxic drops. Yet giving money to beggars is not described as a tendency. It is a form of personal advertising, and becomes a tendency only when the advertiser performs it to such an extent that his family have him removed to the hospital on the grounds that the fractional...
Whoever originated this scheme must have been studying American advertising methods. On the ship are delegates who will deliver lectures at every stop. There is, of course, a cargo of the usual "literature" on board. And there are sample automobiles, aircraft, electrical appliances, ripe olives, and--one guesses chianti...
...payment" is made does bitter realization dawn. Verify, there is one born every minute. And as time goes on, human ingenuity will invent other bait for the fish; may we not shortly have the privilege of hailing the affable bootlegger with his spurious case of champagne, Canadian Club or Chianti...