Word: chic
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Dates: during 1930-1939
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...when the Brothers Scott were delivering scratch pads, paper bags and wrapping paper in their own pushcart, toilet paper was distinctly in the Chic Sale tradition; in their privies most U. S. citizens used old newspapers and catalogues or unmarked pads of rough yellow paper clamped together with staples. The Scotts began specializing in this line, got the jump on their competitors when E. I. Scott's father-in-law designed the first enclosed toilet paper container. In 1890 Scott also placed the first toilet paper advertising-a chaste piece in the Atlantic Monthly. For the next decade...
...most potent advertisements of national craftsmanship are the modern World's Fair and the modern superliner. Three years ago the French Line launched the vastly chic Normandie as one of France's supreme artistic achievements and somewhat incidentally as a ship. Cunard White Star's vastly smart Queen Mary is supposed to embody the artistic as well as the ship-building genius of Great Britain. Sailing last week on the first return voyage of Holland-America Line's brand new Nieuw Amsterdam (TIME, May 23), the U. S. travelers for whom she was frankly designed found...
...Representative Jesse P. Wolcott (Rep.) wanted an amendment that would dot U. S. highways with frequent comfort stations. Opposition came from two Democratic Congressmen, Milton H. West of Texas and Claude A. Fuller of Arkansas, but the clause was passed, 40-38. Said Congressman Fuller: "Whether they are the Chic Sale kind or the kind that the gentleman from Michigan wrote into this bill, we ought to limit the size. We ought to know whether they will build them for one or two or three or for the whole neighborhood. ... If there is any place in the country where they...
...Vassar girl who found out about chic during apprenticeship with Paris copyists, "Babe" Hawes made no study to write her book, told only about what she had run up against or figured out in business. This was considerable. First U. S. designer to challenge Paris successfully, first to show U. S.-designed clothes in Paris, first foreign designer invited to show her stuff in the Soviet Union, Elizabeth Hawes believes in "style," a quality in a dress which enables its purchaser to wear it happily for three years. Style changes about every seventh year. On the other hand, the fashion...
Mannequin (Metro-Goldwyn-Mayer). When Actress Joan Crawford, in the lithe chic of a $2.98 bathing suit, adjusts her shopworn profile to a summer night and sighs to her handsome vis-a-vis, "why do you suppose the moon is always bigger on Saturday night?," a million understanding shopgirl hearts sigh with her. And when, temporarily exalted to a swank Manhattan penthouse, Joan looks over the parapet at the twinkling city, "piled up against the dark," many a less lyric lass wishes that she, too, might sometime be so pent...