Word: chic
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Dates: during 1930-1939
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...Rancho, The Vigilante Song, Where Is My Love. By her singing Contralto Swarthout makes it clear that, in the current operatic sweepstakes, she will not be out distanced by the Hollywood field. She is less buoyant than Columbia's blonde Grace Moore, but she has more chic. MGM's svelte Jeanette MacDonald may do better in her underwear, but Contralto Swarthout's throat muscles do not wiggle. Over RKO's little Lily Pons, she has the definite advantage of being able to talk English...
...title every year except 1934, when she journeyed abroad, finished third in the European championship. At Radcliffe, in addition to skating, she participated in collegiate theatricals, became a topnotch ballroom dancer, sculled vigorously on the Charles, played a fast game of tennis, rode horseback. Vivacious, chic, unmarried, she has more recently won the admiration of the staff of the New York Times, for which she writes a competent by-line account of women's sports. Only one peculiarity mars her makeup: when disconcerted, she always emits a strident screech, flabbergasts her escorts...
...Most people had never heard of Canada Dry ginger ale and the U. S. pop business had no chic when, in 1923, Parry Borland Saylor became head of the U. S. branch of Canada Dry Co. of Canada. A sharp, aggressive onetime tire salesman, he made his product look as much like a champagne bottle as possible (green glass, gold-foil collar), went after the public with a svelte and costly advertising campaign. The results so astounded his Canadian bosses that they sold the parent company to him on the spot. But Parry Dorland Saylor soon struck a snag...
Died. Lady Duff-Gordon (Lucy Sutherland) 71. famed dress designer, long-time president of Lucile Ltd. (now defunct), Titanic survivor, sister of Novelist Elinor Glyn; after six months' illness; in London. She was credited with the first split skirt, first manikin show, first application of the word chic to clothes. A poor businesswoman, she once told a recorder in bankruptcy that she did not know what a share of stock...
...slick, entertaining film of a modern Cinderella, The Gilded Lily moves plausibly through many plot impossibilities with Miss Colbert looking extraordinarily beautiful in chic Travis Banton frocks. Fred MacMurray, onetime jazz-band leader, dark-browed and handsome in his first leading role, is obviously nervous in some scenes but does, on the whole, creditable work and will probably be hailed as Hollywood's new great lover. Pleasantly directed by Wesley Ruggles, this film just misses being a worthy successor to It Happened One Night, to which it will undoubtedly be compared...