Word: chic
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Dates: during 1950-1959
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Classifying the present college generation as silent, apathetic, conformist, or security-minded is the most chic of today's intellectual fashions. Now, Richard Frede, a Yale graduate of about four years back, has contributed as his first novel an expose dissection of what he terms our "IBM generation...
...working at the nearby naval torpedo factory. About the only vehicles that drove through its shabby streets, until about five years ago, were the creaking buses that carried the laborers back and forth to work. Then, for no apparent reason at all, "St. Trop" (pronounced Sen-tro) suddenly became chic. Today the boom is at a height: Saint-Tropez has become the favorite Riviera resort of France's fashionable eccentric...
...tight that they look as though they had been stuck on. Their feet are bare and bronzed. The czarina of fashion is a waterfront couturiere named Madame Vachon who employs a whole army of peasant girls to sew and cut and iron the simple summer uniforms of the chic. Like many another Tropezien, Madame Vachon has grown very rich, for in Saint-Tropez no one is seen wearing the same shirt or trousers two days...
...Buddhism is growing more chic by the minute. Latest evidence: the summer issue of Chicago Review, which contains nine articles on the subject, a poem, and an excerpt from Zen-loving, "beat" Novelist Jack (On the Road) Kerouac's forthcoming The Dharma Bums. Begins Kerouac: "LET THERE BE BLOWING-OUT AND BLISS FOREVERMORE...
...without an overhaul; brakes have twice the stopping power and twice (40,000 miles) the life; lights, springs, tires, steering, seats and upholstery are all vastly better. "It has become fashionable not to buy a car," says a G.M. salesman with some bitterness. "Then, to prove you are really chic, you find something wrong with all cars-maybe one word, 'Horrible.' That shows everybody you have good taste-and it conceals the real fact: you don't want to commit yourself to paying off a car for the next two years because you don't know...