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Word: chic (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...look chic, Jeanne," said Mme. Georges Pompidou, wife of France's Prime Minister, to the milkmaid at the Pompidous' country place. Jeanne was indeed a fetching sight: gold sandals, gay striped frock in the latest mode, gleaming pearl fingertips. "Merci, madame," replied Jeanne. Then she explained how a farmer's daughter so far from Paris could keep up so surely with style changes: "I read Elle...

Author: /time Magazine | Title: Magazines: Si Elle Lit Elle Lit Elle | 5/22/1964 | See Source »

...pages of her magazine. The parfum house of Chanel, which folded its fashion line in 1940, returned to eminence in 1956 via the same route. "Coco would eventually have launched herself," says Mme. Lazareff modestly, "but we first explained why it wasn't obvious how chic she is." "Everything that goes into the magazine," says Helene Lazareff, "I must like myself. I would rather go astray doing something too far out than to be too conservative. I don't worry about what the couture thinks. I've given the couture much more than I've taken...

Author: /time Magazine | Title: Magazines: Si Elle Lit Elle Lit Elle | 5/22/1964 | See Source »

Germany's three big fashion shows, just concluded, not only displayed the smart ready-to-wear clothes that have helped put chic into German life; they were also an eye-popping showcase for the girls themselves. Since more than 1,000 models are needed for each of the big shows in Munich, Berlin and Düsseldorf, more than half of them are recruited from offices, universities, cafe society-and it is becoming more and more difficult to tell the amateur beauties from the pros...

Author: /time Magazine | Title: West Germany: Brunnhilde Reshaped | 5/8/1964 | See Source »

Down the Neck. As for hats, the situation is no better. Scarves are perky as can be, but as waterproof as sponges. Hoods, helmets, bonnets and the currently chic sou'wester hats are serviceable, but leave the hair underneath a disaster area. Alternative? The nowstandard plastic rain hood, which folds away to nothing and can be carted around in the smallest purse...

Author: /time Magazine | Title: Fashion: Singing? Hardly | 4/17/1964 | See Source »

...Pont is using a shrewd strategy in marketing its material. To establish reliability and chic, it has deliberately had the material put into higher-priced shoes-usually $20 and up. Once Corfam's prestige is established, Du Pont will gradually lower its price to embrace ever wider markets, moving next year into the $17-$20 shoe range. By next spring it also expects to enter the profitable children's field, where Du Pont already has a thriving competitor in tiny Arnav Industries of New Jersey, which is making a roughly similar material of its own for children...

Author: /time Magazine | Title: Merchandising: The Synthetic Shoe-In | 4/3/1964 | See Source »

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