Word: chic
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Dates: during 2000-2009
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...relaxed dress codes inaugurated by casual Fridays, it has become a uniform for more and more Americans. But it's not about cotton T shirts and sweats anymore. Today activewear can mean everything from a high performance, temperature-regulating jacket designed by a fashion star to an urban-chic hoodie created by a Hollywood hottie...
...what can go wrong) as well as for actually listening to what stores want. When Joseph Boitano, a senior vice president of Saks Fifth Avenue, explained the importance of offering a cruise collection (a concept less established in Europe), Albert headed to Florida, where he spent weeks studying what chic women want on vacation...
...world," he declares, in English less fluent than his French. "She understands the power of good style and has the confidence to feel comfortable." In 1989, inspired by what he saw on the streets of Southern California, he founded a modest contemporary label named after the saying bon chic, bon genre, Parisian slang for "good style, good attitude." Today he is chairman, CEO and designer of BCBG Max Azria Group, a $1 billion fashion powerhouse with 16 brands and a retail and wholesale network of more than 5,200 global points of sale, including 320 boutiques, some of them...
...weekly feedback from sales associates and managers. "You don't always have to be right, but you have to be focused on the customers' needs. We do a lot of marketing research." All of which has produced three "customer profiles": the connoisseur, a sophisticated woman with a discriminating and chic sense of style; the socialite, the enviable élite fluent in the latest must-have culture; and the visionary, an original and unprecedented trendsetter with inspirational expressions of fashion. Connoisseurs make up about 50% of BCBG's clientele, whereas visionaries are a "very little" slice of the pie and socialites...
Want the ease and chic of a French press but hate the gritty grounds at the bottom? The $30 AEROPRESS coffeemaker, left, combines the best of both press and drip technologies for a smooth rich brew, with the full flavor of espresso but without any bitterness. To keep your beans fresh prebrewing, the COFFEE BEAN VAC storage container, right, has a motorized vacuum pump that creates a secure seal in seconds. (The canister stores a pound of coffee and can also keep baked goods fresh.) The true java junkie knows the best way to achieve great freshness is to roast...