Word: chic
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Dates: during 2000-2009
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...session the meet and greet, and because the spontaneity is scheduled and the patronage barely disguised, it is often the grimmest 15 minutes of any touring musician's day. But Tim McGraw loves it. He has his road crew set up a tent with a tiny stage and shabby-chic furniture. He keeps everyone plied with Bud Light, the beer he hawks in TV commercials. Then he saunters in, clasps each outstretched hand, delivers a perfectly timed moment of eye contact and sits down for a quick acoustic song that doubles as his vocal warm-up. When it's over...
...this vodka's pedigree. Each bottle is the product of a single farm in Poland, where the rye is grown, harvested and distilled on the premises. Whether all this effort adds anything to the flavor is debatable, but it does provide a conversation topic at a chic cocktail party generously underwritten by the vodka's parent, the spirits giant Pernod Ricard...
Defining moment: Della Valle started Tod's in 1978 after spotting a photo of the Italian industrialist Gianni Agnelli wearing soft driving shoes--leading to the brainstorm that casual shoes could be chic...
...Chic Shoemaker Diego Della Valle...
...indulgence, if not flamboyance, was evoked by clothes that went in the other direction. Suits that were spare and sleek were also impeccably cut in plush fabrics. The unifying notion was the acknowledgment that just as for some women, there are men who appreciate and enjoy wearing well-made, chic clothing for their own edification, not that of their boss or wife...