Word: chic
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...program kicked off not with a display of bikes but with a fashion show of cycling togs modeled by the Los Angeles Rams cheerleaders. Says Stephen Ready, executive director of the National Bicycle Dealers Association: "There is a renaissance in the bicycle industry that is being led by chic clothing...
Bloomingdale's says it added the ads to make its catalogs more distinctive than the 8.5 billion others mailed last year. The carefully calculated result resembles a chic fashion magazine as much as a catalog; it is a hybrid that might be called a magalog. But, after studying the finances, John Chunko, vice president of Catalogue Media Corp., concludes, "By accepting ads, large catalogers are realizing that they can make $5 million in profit over five years and not hurt themselves...
Those sleek, chic foreign shoes that beckon in store windows may soon be in short supply. The U.S. International Trade Commission said last week that it + will recommend to President Reagan a five-year program of import quotas to aid the struggling American shoe industry. Foreign competitors took 71% of the U.S. market last year, up from 4% in 1960. Under the ITC plan, imports of shoes with a value of $2.50 or more per pair would be limited to 474 million pairs during each of the next two years, a decrease of 17.6% from 1984. Imports would be allowed...
...Commonwealth Ave.) will show mostly American first-runs this summer. And if you're willing to trek into Boston for a movie then you probably wouldn't mind heading up to the Somerville Theater (55 Davis Sq.). One of Boston's oldest moviehouses, the Somerville has an ambiance of chic grime. But don't miss this house that looks like it could easily be revamped into a punk palace. It's got pink walls and even a real balcony. The Killing Fields and Clockwork Orange will fill the screens several times this summer, and a rock series will make...
...glittery jungle of Danskins and weight-lifting machines, a Los Angeles health club whose members pursue the perfect pecs. No one could be more gratified by the sight of this new mating ritual than Arthur Jones, the inventor whose sophisticated Nautilus machines have turned body building into sweaty chic...