Word: chic
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...perfect avatar of the new Gürtel. This stylish, two-level fusion restaurant and bar lies just off Nussdorferstrasse, one of the most conspicuous pockets of gentrification along the belt. There, the city's chattering classes nibble on sushi in a chic interior fashioned from concrete and laminated beechwood. Afterward, they have a healthy choice of postprandial entertainment on the doorstep, much of it with an ethnic feel. At the Indian-inspired KAIKO CLUB, tel: (43-1) 479 88 49, revelers dance to house music beside Buddhist statuary and beneath a massive golden chandelier; over...
...comedy performances. For One Year Celebration, Huyghe invited several artists and writers to invent new holidays, and the resulting posters proclaim such whimsical additions to the calendar as Celebrate the Shoelace day (March 21) and &the Creation of the Ampersand day (July 6). Yet discussing his work in the chic, spare Paris apartment cum think space he shares with graphic designer Francesca Grassi, Huyghe is all seriousness. In explaining that clever calendar, he launches into a discussion of what he calls "time protocols," raising questions about what an exhibition is ("Why should it last 11/2 months - why not 10 years...
...inspired by the gauchos of Argentina. And Diesel honcho Renzo Rosso pumped up the volume with his 1980s-style high-waisted skinny jeans and blousons - all in white and gold. Finally a trio of California surfer dudes who go by the name of Trovato presented their collection of preppy chic polo shirts and cotton canvas clam-diggers in a tableau vivant that was meant to evoke an estate auction. They sing their tune by way of telling elaborate stories that give the straightforward merch a sexier context. This season the plot consisted of a rich, irreverent couple who had lost...
...world," he declares, in English less fluent than his French. "She understands the power of good style and has the confidence to feel comfortable." In 1989, inspired by what he saw on the streets of Southern California, he founded a modest contemporary label named after the saying bon chic, bon genre, Parisian slang for "good style, good attitude." Today he is chairman, CEO and designer of BCBG Max Azria Group, a $1 billion fashion powerhouse with 16 brands and a retail and wholesale network of more than 5,200 global points of sale, including 320 boutiques, some of them...
...weekly feedback from sales associates and managers. "You don't always have to be right, but you have to be focused on the customers' needs. We do a lot of marketing research." All of which has produced three "customer profiles": the connoisseur, a sophisticated woman with a discriminating and chic sense of style; the socialite, the enviable élite fluent in the latest must-have culture; and the visionary, an original and unprecedented trendsetter with inspirational expressions of fashion. Connoisseurs make up about 50% of BCBG's clientele, whereas visionaries are a "very little" slice of the pie and socialites...