Word: chicago
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...vote for who would win the celluloid battle by pushing a button on the signs. "That's what I call engagement," says Jean-Luc Decaux, a co-CEO of JCDecaux North America. This month the Paris-based firm will place ads with 19-in. LCD screens in five Chicago bus shelters, allowing riders to watch a movie trailer...
Enter Nielsen Outdoor. The research group last fall tested the Npod, a GPS-based device about the size of a cell phone. The media group gave the gadget to 850 consumers as they moved around Chicago for 10 days and counted when they passed 12,500 ad sites. Layering demographic and TAB traffic data over maps of billboard locales, the study delivered the sharpest outdoor ratings the industry has seen. Nielsen found that, on average, Chicagoans pass 66 outdoor displays each day. TAB is conducting its own industry-funded study to measure the likelihood that a person passing...
...simple Italian traditions. After graduating from Rutgers University, where he majored in economics and Spanish theater, Batali worked in kitchens in Britain, California and Turkey, where he was a yacht chef. ("Very good gig. Paid well. Virtually no responsibility. You get some rich yuppie group of six from Chicago paying $60,000 for a week on a boat. They would tip you a thousand bucks at the end of the week if they were happy. Which was enough to live in Bodrum for six months.") But his formative cooking experience was apprenticing for no pay at La Volta, a trattoria...
Batali and I were talking at a bar in Chicago. He was in town for the housewares show, where his display featured a garish, full-scale plastic replica of an Italian farmhouse. As we spoke, a hefty guy, beer in hand, walked over to our table. He introduced himself as a "firefighter here in Chicago" and said he wanted to shake Batali's hand. The firefighter's wife then came over--the first of an endless stream of fans who would approach Batali over the weekend. Cards were pressed into his hand; pictures were taken; autographs were requested on books...
Like many women burdened with fibroids, Dorla Smith, 48, found the surgical options unappealing. The Chicago accountant dismissed the idea of a hysterectomy as "out of the question." She didn't want to face major surgery, the loss of her uterus and a prolonged recovery period. And she was uncomfortable with a less invasive option called uterine fibroid embolization (UFE), which involves injecting pellets of glycerin into the arteries that lead to the fibroids, choking off their blood supply. UFE can cause temporary but intensely painful cramps. But after living for three years with occasional pain and a belly swollen...