Word: chicago
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Marketers are also recognizing that in close-knit, largely immigrant communities, familiarity with a brand plays a much more important role than it does with the general public. "Word of mouth is huge," says Lakshmi Bhargave, 25, a graphic artist in Chicago. "We have this theory that between Indians, it's more like two degrees of separation rather than the usual six." So firms show up at desi events and subtly introduce the message: We're a part of your community too. Wells Fargo sponsored a Bollywood concert in Cupertino, Calif., in June, setting up a table in the lobby...
...Kansas towns of Marquette, Ellsworth and Minneapolis. "So far, I like what I see," says Jim Wymore, 40, as he is shown around Ellsworth on a gusty May afternoon. He's in town with his brother Shawn, 39, to check out the land deal. Both are from Chicago, and would be prize catches for any population-challenged community. They have five kids between them--which would bring the school district thousands of dollars in state aid--and jobs that keep them on the road, letting them live anywhere. They're looking for a place where they can get more...
...down-to-earth quality meant that O'Connor's opinions tended to be narrower and more case specific than those of her fellow Justices, her reasoning less sweeping and ideological. "She was the court's leading minimalist," says Cass Sunstein, a professor of constitutional law at the University of Chicago Law School, "taking one case at a time, distrusting broad rules and abstract theories...
...mention Ludacris, who has a pivotal role as a rapper from the streets made good known as Skinny Black. Performers on the sound track--including T.I., Mike Jones (from Houston) and Juvenile (from New Orleans)--will be playing Hustle & Flow concerts in Los Angeles, New York City, Chicago and New Orleans this summer. Hustle, says co-producer John Singleton proudly, is "the first crunk movie...
...Whatever hope Zimbardo offers rests on society's ability to recover its waning spirit of community. Where that occurs, vandalism is rare. Nathan Goldman, chairman of the sociology department at the Illinois Institute of Technology in Chicago, reports that a school deeply involved in its neighborhood-by holding night programs for parents, for instance, or by opening its doors to extracurricular community functions-invariably deters the vandal. Somehow, the behavioral scientists feel, man must discover how to apply this lesson on a broader scale. The vandal's deed is his declaration of defiance against a society that...