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...especially instrumental in improving teaching in the many areas of the sciences. Many large and textbook-driven introductory science courses fail to inspire, much less encourage, scientific research. However, a class such as the recently-instituted Molecular and Cell Biology 100, which emulates successful counterparts at the University of Chicago and Columbia University, allows students early on in their undergraduate careers to gain practical knowledge about the realities of scientific research. Notably, this particular course is only available to science concentrators...
That may not be enough. After all, tennis lessons have been around longer than Martina Navratilova. A website adds convenience, but "standing alone, the Tennis Welcome Center program will have marginal impact," contends Marc Ganis, president of Sportscorp Ltd. in Chicago. "What's missing is aggressive economic incentives like equipment discounts and free lessons." Jim Baugh, the former president of Wilson Sporting Goods who now heads up the Tennis Industry Association (TIA), says no tennis governing body can mandate price controls. But Web transparency can create local competition. Says Baugh: "If I'm a tennis club and I know that...
...with everything from hipper coverage to school partnerships to targeted pullout sections. Now several publishers are launching stand-alone papers with content tailored to the under-35 crowd, which tends to get its news from cable TV, websites and niche publications. According to a University of Chicago survey, fewer than a quarter of Americans ages 18 to 29 read a newspaper every...
...main goal is to create new generations of newspaper readers," says John O'Loughlin, general manager of the Chicago Tribune's RedEye edition, a youth-oriented daily that competes with the Chicago Sun-Times's Red Streak. The industry hopes to hook the kids now and eventually have them trade up to the marquee, paid product. In an early rumbling of that hoped-for switch, RedEye manages to sell about 15% of its copies at 25¢ apiece...
...Mother, but firms say this approach is necessary to constrain runaway medical costs. Surveys show that employees consistently want higher-quality health care, and so far, unions have not objected. To safeguard privacy, assistance is offered under strict guidelines, and compliance is voluntary. Pactiv Corp., the Chicago-based manufacturer of Hefty trash bags, may add some sugar to the medicine by offering chronically ill employees incentives to get well. "What if diabetic patients were to get free health-club benefits if they were willing to see a dietitian to control weight and check for eye problems, a frequent complication...