Word: chicagoland
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...long time, rumbled the Colonel, he'd been trying to get Washington into the U.S. "Now," he said, "I'm sending the U.S. to Washington." McCormick, who has no children, was turning over the Times-Herald to his favorite niece and crown princess of Chicagoland, 28-year-old Ruth Elizabeth McCormick Miller. Bertie could hardly have found anyone more American or more Midwestern than "Bazy" Miller, who is the granddaughter of President-Maker (and U.S. Senator) Mark Hanna, the daughter of Senator Medill McCormick and Representative Ruth Hanna McCormick Simms...
...reason for his Tribune's success is that McCormick has simply made it indispensable. No paper in all Chicagoland can match its overwhelming coverage of the news. When a big story breaks, the Trib can throw a score of men on it to outreport and outwrite the opposition. In sports, in comics, women's pages, signed columns and display ads it offers all things to all people. It is the housewife's guide, the politician's breakfast food, a bible to hundreds of small-town editorial writers. A classless paper, it is read on the commuter...
Every Saturday night in Chicago's 2,500-capacity Orchestra Hall, Youth for Christ rallies listen to this sort of old-fashioned evangelistic appeal. The evangelist: blond, cheerleaderish, 36-year-old Torrey Johnson-director, sparkplug and guiding spirit of "Chicagoland Youth for Christ," president of Youth for Christ International...
...young ex-insurance salesman, Jack Wyrtzen, whose zest for life had previously found its outlet in playing the trombone for a cavalry band. It mushroomed in Washington, D.C., Detroit, Indianapolis and St. Louis, and then in 1944 Baptist Torrey Johnson (pastor of Chicago's Midwest Bible Church) organized "Chicagoland" for Christ, quickly took over as a national leader. Today Y.F.C.'s rough estimates-there are no others-put the movement's strength at 300 "units" in the U.S., 200-odd more overseas. Average attendance at rallies: 350. Biggest Y.F.C. mobilization: 70,000 men, women and adolescents...
...then explain the Tribune's success? -its gain of 264,000 circulation in the last five years?-its undeniable influence on isolationist sentiment in the five Midwest States which it calls "Chicagoland?" The late, great Charles Dana prescribed one sure-fire recipe for circulation: get your paper talked about. Of that art Colonel McCormick, with his blatant methods, is a past master. The Tribune's subtitle ("The World's Greatest Newspaper") is an outstanding example...