Word: chicas
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...known as the creator of Chica lit - chick lit with a Latin flair. Just as Terry McMillan put the spotlight on the African-American reading community, Alisa Valdes-Rodriguez's best-selling first novel, The Dirty Girls Social Club, focused attention on, and energized, the Hispanic literary scene in 2003. Now she's back with a lively new book, Make Him Look Good (St. Martin's Press), which plays up Miami's music, club and modeling scenes. She spoke with Andrea Sachs, TIME's publishing reporter, about the politics of immigration, Lou Dobbs and being labeled as Latina...
Although Vanessa Bryant is Latina, you don't have to be Hispanic to wear phrases such as CHICA, MAMACITA and NO PROBLEMA on your chest these days. Tops, T shirts, hoodies and hats featuring Spanish words or showcasing Latin sports teams are selling briskly to Latinos and non-Latinos alike...
According to Helen Martinez, founder of Chica Inc., a lifestyle fashion brand based in Los Angeles, it was the 2000 Census that convinced fashion execs there was big money to be made marketing to the nearly 39 million Latinos who represent the U.S.'s single largest minority group. This year Chica's sales are projected to reach $2 million--double last year's. Similarly, the Vato line of Latin tops is in "constant reorder mode," according to Carl Dias, the women's buyer for L.A.'s Traffic boutique...
...ever makes a women get classified as plus-sized: gone. The big jackets and full skirts: gone. The slimming black, the shapeless: gone, all gone. The ad features four full-figured women with brazen red lips and exposed bellies sitting up and looking four alarm H-O-T. One chica is wearing sexy lingerie. (Who knew that full figured women wore lingerie?) Another (gasp!) isn’t wearing anything but her bra and a pair of tight jeans. They’ve each got this badass, I-could-out-drink-you-and-go-home-with-your-man look...
...there is the chica who’s just seen the Laurence Olivier Wuthering Heights for the ninth time and simply can’t live alone another minute (“looking for the one”), the steely divorceé who’s been out of the dating scene for more than a few years (“looking for youthfully mature mate”), the flamboyant gay man whose caricature of an ad is so wacky it has to be a joke (“looking for Mr. Nasty”) and, of course, the fetish...