Word: chichi
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Dates: during 1940-1949
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...Treasury Department, looking for new ways to sell war bonds, tried tough talk to sell War Loan VI. Hattie Carnegie, Manhattan couturier, went the Treasury one better. In windows usually devoted to high-priced chichi escapism, Hattie Carnegie tried realism. Her shocker set off protests: one customer complained that after seeing the display, she was unable to eat her lunch at the superswank Colony Club...
...violet crepe. Lord & Taylor bought full-page ads, burbled: "Tonight-fabulous word once more. Now that we're dressing for it . . . once more." In San Francisco, Columnist Lucius Beebe applauded "the prevalence of opera hats and white ties" in the cream-&-gold opera house, a "lavish frame for chichi and chinchilla...
Died. John McMullin, 54, chichi adopted son and escort of Cosmopolite Lady Mendl, European feature writer for Vogue until his repatriation in 1940, male stylist (The Well Dressed Man, As Seen By Him); after a heart attack; in San Francisco...
...qualities which make a smart Hollywood restaurant click are as fragile as the promise in a starlet's eye. The essentials for success-more subtle than LaRue's Royal Squab Diable ($2.25) and the decor which Hollywoodians describe as "chichi like crazy"-are Billy Wilkerson's secret. Smart as LaRue may be, it is less smart than its proprietor...
...though to underscore the threat, carriers, detached from Spruance's Fifth Fleet, steamed up to the Bonins. Their planes circled over the Port Lloyd anchorage used by Commodore Matthew C. Perry in 1853, then dived to pock the runways of Peel Island (Chichi Jima) which Perry had vainly urged the U.S. to take for a coaling station...