Word: chichi
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...deeply his bailout from a burning Avenger torpedo bomber in World War II had shaped him. He was only three months beyond his teens when ground fire hit his plane as he thundered in with four 500-lb. bombs to drop on a radio tower and facilities on Chichi Jima, a volcanic island held by the Japanese. He followed the book, completed his drop and then told his two crewmen, Ted White and Jack Delaney, to bail out. He turned the plane to lessen wind on their hatch, looked for them but could not see them in the plane...
Well, maybe. But cigar bars are sprouting up all over the place, with sales of premium, hand-rolled cigars rising about 50% this year, to nearly $600 million. Luxury goods from Jaguars to jewelry are flying out of stores, and Manhattan's chichi restaurants can't possibly charge enough...
...Brattle Square. But getting a seat can still be a struggle. Imagine an audience full of over-achiever grad students whose hauteness depends on seeing Now Voyager one last time. Kendall Square Cinema Hip art flicks, an espresso bar, and faux-art-deco interior make this the most chichi theater in town. After getting off at the Kendall-MIT stop, you have to cut through the Marriot, negotiate a deathly intersection, cross train tracks, and trudge through the dubious and probably health-threatening wastelands and parking lots of Genzyme. Good Luck. Coolidge Corner This non-profit independent theater sports...
...from car-buff magazines, the Miata is by far the most talked-about new auto on the market. Road & Track named it one of the five best cars in the world, along with the Ferrari Testarossa, the Porsche 911 Carrera, the Corvette ZR-1 and the Mercedes-Benz 300E, chichi chariots all. Not the least of the Miata's attributes is its base price: just $13,800, or about $600 less than the average new-car price that U.S. consumers are currently paying. At the moment, however, the Miata is so popular that some dealers are tacking on a premium...
...average of $200 a pop), timely improvisations on his vintage designs ($90 to $225) and original concoctions of their own (all manufactured by Optec Japan), the Peoples people are scoring an eye-popping success. They have sold some 110,000 frames through a wholesale operation and opened accounts in chichi retail outlets from Europe to Japan to Australia. Says Richard Morgenthal, president of New York City's Morgenthal-Frederics Opticians: "I have not seen a phenomenon like it in the optical world. People are asking for Peoples frames by name...