Word: chichysteria
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...that "the Observer, quickest to capitalize on 'Chichysteria,' announced a transatlantic sailboat solo race for this summer." In fact, there was no question of the Observer capitalizing on Chichester's round-the-world voyage. The Observer has been sponsoring the singlehanded transatlantic race at four-year intervals since 1960. The winner in 1960 was Francis Chichester...
...Francis' -famous landing at Plymouth last year made grappling with the elements a major British sport, followed intensely by the public and pushed hard by the press. The Observer, quickest to capitalize on "Chichysteria," announced a transatlantic sailboat solo race for this summer and attracted 35 oddly assorted entries. The winner of that tough grind was a young Cornish schoolteacher, Geoffrey Williams, who slipped into Newport, R.I., a fortnight ago after 26 days, 20 hours, and 32 minutes en route; others are still at sea. The competing Sunday Times sent four record-seeking Britons floundering by dogsled across mushy...
Britain's press dubbed it "Chichysteria." The phenomenon quickly produced tea towels, bone-china mugs, picture postcards, model boat kits, jigsaw puzzles, health foods and even pink panties emblazoned with a black anchor-all in tribute to Sir Francis Chichester. The gaunt, 65-year-old mariner, whose solo circumnavigation of the globe ended last week, became the hottest commercial property in hero-starved Britain since Twiggy...
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