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...minor prizes: for an animated-cartoon dialogue between a cat and a lion extolling Calo Cat Food and for a series of still pictures backed up by a sophisticated ballad ("Some girls think summer means stockings goodbye. If that's your trick you're an unhip chick") plugging Chemstrand nylons. Unfortunately for U.S. admen, their prize TV pitchmen were not entered in the Venice competition. Explained Ray Goulding, who plays Bert Piel: "They don't dig beer over there. And it's hard to get a head on a bottle of Chianti...

Author: /time Magazine | Title: Show Business: Oscars for Commercials | 10/6/1958 | See Source »

...people. Still, reading his book, any sensitive cat might think of someone like Tenor Saxman Lester Young or Charley ("Yard-bird") Parker (who died in 1955 at the age of 35 because he behaved too much like Edgar Pool). The prototype for Geordie. The Horn's No. 1 chick, might be someone like Jazz Singer Billie Holiday. Actually, the resemblances are not important. This is a standard jazz story and, beyond that, basically the standard intellectual's novel about the artist in the U.S. who is somehow made to feel that he is alien corn-or horn. That...

Author: /time Magazine | Title: Books: Beyond the Blues | 7/21/1958 | See Source »

...World Series. Behind him, some of the best players in the history of the game had played like bushers. Shoeless Joe Jackson, perhaps the greatest outfielder of them all, was unaccountably awkward under easy flies; Swede Risberg, the sure-handed shortstop, was fielding grounders with his feet; First Baseman Chick Gandil seemed asleep on the sack. But sawed-off Kerr had pitched his heart out against the Cincinnati Reds (who took the series, 5-3) and won. And not until a year later did Dickie or anyone else know for sure that he had been throwing for thieves-that...

Author: /time Magazine | Title: Sport: Home from the Field | 6/2/1958 | See Source »

Unto the 72nd Generation. Finally, Researcher Enders picked a virus strain that had gone through 24 crops in human kidney cells and 28 in cells from the amniotic sac ("bag of waters"). By then, it would grow in eggs. He grew six crops that way and 14 in chick-cell cultures. With this end product he inoculated fresh, measles-free monkeys. The weakened virus lived a while in their throats but never multiplied in their blood. The monkeys developed antibodies which, months later, still gave protection. One major problem remained: to show that the weakened virus, which might be used...

Author: /time Magazine | Title: Medicine: Vaccine for Measles | 3/10/1958 | See Source »

...made a study of the boy, as well as the condition book," explains Chick Lang. "I had to. My biggest problem isn't mounts, but Billy's personality. I spend most of my time trailing around after him, apologizing to people he's insulted. He's particularly rude if he hasn't won. He's the most competitive athlete I ever saw. If he doesn't win, he won't talk to anybody...

Author: /time Magazine | Title: Sport: Bully & the Beasts | 2/10/1958 | See Source »

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