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...million in 2006. International profits drove the stock price up 82% over 10 years. Yum's largest markets overseas include Australia and the U.K. Pizza Hut ranks as the most trusted food-service brand in India, and Russia will soon greet the Colonel through a partnership with top chicken chain Rostik...
Pizza and fried chicken are tasty treats, but they're not staples in China like, say, noodles and dumplings--and that's where Yum thinks it can really score. And if a Yank selling egg rolls to the Chinese seems a bit quixotic, then Novak, 55, is the right man for the job. The CEO of Yum since 2000, he's a plain-talking, cheerleading executive who boasts of never having attended business school. He's given to goofy team-building tactics like passing out rubber chickens (and $100) to KFC managers whose stores are performing well. A former...
Taco Bell is still working out kinks in its supply chain overseas. While chicken and pizza dough are procured relatively easily around the world, the company can't find a taco shell in Mexico that meets its specs. "We have high quality standards for elements like our tacos and ground beef and cheese, and trying to match those in each of these countries is not easy," says Allan. So for now, Taco Bell Mexico imports taco shells from the U.S., a fact that might irk consumers in the birthplace of the taco. But Allan stresses that the tactic...
What does appear sustainable is the world's appetite for Yum's fast food. Not everybody thinks that's a good thing. After all, this is the company whose top-selling new product is the KFC Famous Bowl: breaded, fried chicken strips, corn, cheese, gravy and mashed potatoes--a 710-calorie dish that the comedian Patton Oswalt calls a "failure pile in a sadness bowl." Fast foods--even those that mimic local cuisines--represent a dramatic change in diet for many cultures. "When you offer high-calorie food to a thin population, they go from small to large very quickly...
Other stories are more touching, like the family that wanted to personally thank one of Crider's platoons for making the neighborhood safe enough for their son to get married, preparing a feast of chicken, rice and cake for the men. There was also an older lady who proudly showed Captain Nicholas M. Cook, one of the better-known American soldiers in the neighborhood, a photograph of herself decorated by the minister of defense under the old regime. She had been one of the only female generals under Saddam but was too afraid to even display the photograph...