Word: chicly
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...billion in revenue and a 20% profit surge last year, Whole Foods trounced its rivals in the conventional-supermarket business; most of them muddled through with 1% to 2% sales growth. Whole Foods, though, doesn't sell just groceries. It offers something more ethereal: a feeling of healthy chic that pervades its stores and products and rubs off on customers. Even if you're buying fat-marbled T-bones and Camembert cheese, you're surrounded by colorful fruits and vegetables and preservative-free whole-grain breads, all lovingly displayed and lighted in a store designed to make you feel good...
Organic-foods manufacturers are devoting more resources to the healthy-chic set. Horizon Organic, the nation's largest organic dairy producer, is getting out of the commodity milk-production business and focusing on expanding distribution and developing new products. Horizon recently introduced single-serving puddings, as well as milk boxes, which Starbucks carries. But even as its volume grows and production costs fall, Horizon won't be cutting prices. "Our data suggest a consumer tolerance for price premiums," says CEO Chuck Marcy. His pitch to supermarkets: "Take out your third- or fourth-selling brand of sour cream or cottage cheese...
...Thug chic has come to movies in the extravagantly buff and tattooed torso of Vin Diesel. Looking like the spawn of Otto Preminger and Mike Myers' Dr. Evil, Diesel went from 0 to 60 in last year's cheapie auto-mania epic, The Fast and the Furious. Now he's back in an even more rickety star vehicle. Full of implausible chase scenes (Ever go skateboarding ahead of an avalanche?), director Rob Cohen's epic is pretty inept, while lacking the idiot intensity that makes for a classically bad movie. Basically a butch La Femme Nikita, XXX has extreme-sports...
...With that engulfing wave of porno chic, the soft-core genre that had been so smartly personified by the Janus face of Meyer-Metzger became instantly obsolete. Metzger, in his interview, declared that "the soft-core arousal film, the turn-on movie, has always been with us, and will always be with us." Yet two years later he was directing, under the pseudonym Henry Paris, classy hard-core features like "The Private Afternoons of Pamela Mann" and his porno "Pygmalion," "The Opening of Misty Beethoven...
...inebriate the eye, even as the plot--rich boy (Shahrukh Khan) loves poor girl (former Miss World Aishwarya Rai) and suffers magnificently for it--seems drunk on luscious masochism. The dialogue is ripe enough to provide song cues for nine fabulous dance numbers. But the fervid emotion and visual chic are what make the thing sing...