Word: chikao
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Dates: during 1958-1958
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Into the Red. The competition to reap these bustling sales has nudged most papers into the red. "Since the war ended, our costs have exceeded our revenues," admitted Association President Chikao Honda. Subscription prices are fantastically low: 84? will buy a month's home delivery of morning and afternoon editions. Promotion prizes are so big that they often cancel out any gain in circulation. Cried Honda: "Our excessive competition is like pulling the legs of a man who is hanging himself...
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