Word: children
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Dates: during 1960-1969
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...years of research and discussion-in which twelve Harvard professors took an active part-preceded the show's debut on November 10. One of those professors, Gerald S. Lesser, Charles W. Bigelow Professor of Education and Developmental Psychology, chairs the advisory board of the Children's Television Workshop (CTW), which produces the show...
...entering its fourth week of national exposure, "Sesame Street" promises to become one of the most popular children's programs on TV. In the show's first week on New York's educational channel, it attracted a viewing audience four times greater than the channel ever had before, Lesser said...
Shown daily on national educational television, the show employs fast action cartoons and real-life actors to teach pre-school age children-primarily urban children-about numbers and letters. The show also seeks to contribute to the child's social development, Lesser said...
...show is modeled to an extent on the style of television commercials and shows like "Laugh-In," according to Jerome Kagan, professor of Developmental Psychology, because children seem to respond well to this "fast, rapid-change" style...
...research groups, one within CTW and one within the EducationalTesting Service, are watching the effect the show is having on children. CTW's Research Advisory Sub-Committee, of which Lesser and Kagan are members, is in contact with both of these groups...