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Russell Hornsby, the founder of Cepia and a former Mattel employee, had long wanted to create a robotic pet for children. During a brainstorming session in May 2008, Hornsby and his fellow Cepia execs narrowed the choices down to three: a dog, a fish and a hamster. "Out of these, [a live] hamster is the one parents least like getting," says Natalie Hornsby, the company's marketing director, and Russell Hornsby's daughter. "So we figured a toy substitute would have some value." (See TIME's holiday gift guide...

Author: /time Magazine | Title: Zhu Zhu Mania: Hamster Toys Are Ruling Christmas | 11/25/2009 | See Source »

...Baseball games, of all places. The Zhu Zhus attended ball games in Atlanta, Arizona, Philadelphia, Texas, Seattle and Washington, D.C. Cepia also actively courted the mommy bloggers, sponsoring some 250 "hamster parties" at the homes of bloggers across the country. Cepia shipped product to the moms, who invited 10 children and their parents to play with the toys. "The approval of the bloggers was a huge legitimizer, believe me," says Natalie Hornsby. (See "Puppycam: For When You're Sick of Politics...

Author: /time Magazine | Title: Zhu Zhu Mania: Hamster Toys Are Ruling Christmas | 11/25/2009 | See Source »

...October 27, 1995, at Fort Bragg, one Army officer was killed. On March 23, 2003, at Camp Pennsylvania, one Army officer was killed. On June 7, 2005, at the National Guard Headquarters in Tikrit, two officers were killed. On February 25, 2008, at Tinker Air Base, two children of an Air Force sergeant were killed. On May 11, 2009, at Camp Liberty, five soldiers were killed, and on November 5, 2009, at Fort Hood, 13 people were killed...

Author: By Sa'ed A. Atshan, Nadia A. O. Gaber, and Rimal A. Kacem | Title: Guilty by Association | 11/24/2009 | See Source »

Spack, the senior associate in the endocrine division at Boston Children’s Hospital, co-founded the Gender Management Services Program, a clinic that provides treatments to delay the onset of puberty in children questioning their gender...

Author: By Alice E. M. Underwood, CONTRIBUTING WRITER | Title: Doctor Promotes Medical View of Transgenderism | 11/24/2009 | See Source »

...talk, one of New’s second cousins, Jack Abrams, thanked New in front of the audience and urged the crowd to keep their family stories alive by talking to their children...

Author: By Julie R. Barzilay, CONTRIBUTING WRITER | Title: Elisa New Discusses Her Memoir, Family History | 11/24/2009 | See Source »

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